At present, travellers are not able to fully integrate all available modes of transport for a particular trip. Options are usually disaggregated according to whether they are public or private modes of transport. Aggregated options (e.g. car pooling and car sharing) are not provided, nor are options that utilise non-motorised vehicles for a given section of a trip. The OPTIMUM platform aims to overcome this limitation by integrating data from multiple sources, and — with the support of relevant ICT methods — by offering a truly integrated transportation mix.
Up to now, state-of-the-art technologies in multimodal mobility services have focused on personalised traveller information, but without making optimal use of transport networks based on collective information and the behaviour of different travellers. Also, social networking functionality, which provides information services and promotes co-modality, has yet to be exploited to its full potential. The OPTIMUM platform, with the integration of social networking into the urban mobility composite, will enable trip optimisation by taking in the needs and demands of travellers as a collective whole. It will also employ services to influence travel choices through a complex assessment of travellers' access to different social networks at successive stages of their trip.
While state-of-the-art intermodal routers provide efficient routes through a multimodal transportation system, they currently have two shortcomings: