scientific papers

How to not be Annoying: Adjusting Persuasive Interventions Intensity when Nudging for Sustainable Travel Choices

August 21, 2018

The intensity of persuasive interventions is a key factor in the design of persuasive systems, as the frequency of persuasive attempts for changing users’ behaviour can affect their effectiveness. In this paper, we de-scribe our approach for adjusting the intensity of personalized persuasive interventions to support sustainable mobility behaviours. More specifically, we leverage the trip purpose and trip characteristics in order to set the frequency of displaying persuasive messages that nudge users to select environmentally friendly transportation modes. Our approach is integrated in a persuasive route planning application used in every day travel decisions. Our next steps include the evaluation of the proposed approach.

Written by ICCS and Paris ESLSCA Business School


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