With the increase of sensor devices used in everyday life (phones, watches, cars etc.), there are some low hanging fruits in terms of "simply" collecting and analyzing the data, and using the results towards a practical goal. This applies to health, marketing, traffic, urbanism, ecology and other domains. Project OPTIMUM aims to embrace this potential in the traffic domain in order to push participants towards a more sustainable mobility. To this end, a platform integrating and aligning multiple data sources was established, enabling innovative data mining methods for solving specific predefined problems. The main innovation that we are going to present is NextPin, an online service for extracting mobility patterns from geo-spatial data.
Written by Jožef Stefan Institute