project events

Persuasive Technology 2016

April 5, 2016

Persuasive technology is a vibrant interdisciplinary research field, focusing on the design, development and evaluation of interactive technologies aimed at changing users’ attitudes or behaviour through persuasion and social influence rather than coercion or deception. Persuasive technologies are used to change people's behaviour in various domains such as health care, sustainability, education and marketing.

The 11th international conference on persuasive technologies (PT-16), to be held in Salzburg, Austria, will bring together young and senior researchers as well as colleagues from industry who are working in the field of persuasive technologies.

The OPTIMUM project has successfully submitted a workshop paper inspired by recent active research in the field of persuasive interventions for motivating sustainable urban mobility behaviour. The paper analyses existing approaches and prototype systems and describes and classifies the persuasive strategies used for changing behaviour in the domain of transportation. It also explores the results and recommendations derived from pilot studies, which highlight the need to personalise and tailor persuasive technologies to various user characteristics. The potential role of context-aware persuasive systems for increasing the number of sustainable choices is also discussed, and recommendations are made for future investigations into persuasive systems.

The PT-16 conference will be hosted by the Center for Human-Computer Interaction/Department of Computer Sciences at the University of Salzburg in close cooperation with the Business Unit: Technology Experience (Innovations Systems Department) at the Austrian Institute of Technology (AIT).

Further details can be found on the conference website.