by ICCS and NTUA
In recent years, persuasive interventions to induce sustainable urban mobility behaviour have become a dynamic field of research. This review paper systematically analyses existing approaches and prototype systems, and describes and classifies the persuasive strategies used to change behaviour in the domain of transport. It also explores results and recommendations derived from pilot studies, and, based on this analysis, highlights the need to personalise and tailor persuasive technologies to various user characteristics. The paper also looks at the possible role of context-aware persuasive systems in increasing the number of sustainable choices. Finally, recommendations are proposed for future scholarly investigations into persuasive systems.