by NTUA, AIT, University of Waterloo
Recent approaches to sustainable transportation involve persuasive systems and applications. These systems focus on changing citizens’ behaviour towards the adoption of mobility habits that rely more on the use of public transportation, bicycles and walking, and less on private cars. One main drawback of the existing applications is their limited use, or lack, of personalisation aspects that consider differences in users’ susceptibility to persuasive strategies. In this paper, we explore two user traits that can be used to personalise the persuasive strategies applied to end users: personality and mobility type. We present the results of a study in which we examined perceived persuadability in the context of eight persuasive strategies applied to users belonging to five personality types and three mobility types.
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