Privacy Policy

OPTIMUM Privacy Policy

Ι. Scope of Protection
The OPTIMUM application (OPTIMUM) developed by the OPTIMUM consortium (funded under the EU MG-7.1-2014 call) collects, stores and processes personal data with the sole purpose of performing the operations and activities of the OPTIMUM mobile application in order to make the application accessible to the users. By using the OPTIMUM mobile application and the corresponding OPTIMUM services, you consent to the collection, processing and disclosure of data concerning yourself, in accordance with this privacy policy.

ΙΙ. Information Collection
We collect information in the following ways:

  • Information you provide to us. The collection of this category of personal data is made upon the registration of each user in the OPTIMUM mobile application and is collected through structured questionnaires, which the user needs to fill in in order to build their personal profiles. This information is in turn used by the OPTIMUM platform in order to deliver personalised recommendations and suggestions to the users. Upon registration of personal data, each user grants his/her consent for the collection, storage and processing of his/her own personal data which voluntarily registers in order to receive the requested services. If a user does not agree with the collection, storage and processing of his/her personal data according to the present terms, he/she should cease or avoid the use of services; otherwise it is presumed that the present terms continue to be unconditionally accepted by the specific user.
  • Information we aggregate from the use of our services. We collect information from:
  1. The device used, such as hardware model, operation system used, unique device identifiers, mobile network information.

  2. Location information. We collect and process information about your actual location through acquisition of your GPS traces, so long as you consent to the application tracking your location.

III. Information Usage
We process and use the information we collect about you in a variety of ways. The primary purpose is to provide you with a multi-modal route planning application elaborated by smart notifications and proactive recommendations promoting a “greener” transport behavior. We upload your information from your device over a secured connection to our servers in order to process/analyze the data and identify your activities, routes and places. Results are sent back to your phone over a secured connection so that you can view and interact with them, and they are stored on our servers. Other ways we use your data include to analyse/process them so that we may improve our algorithms, measure and understand how our Services are used, and to develop new services and features.
IV. Data Types
The collected, maintained and elaborated data by OPTIMUM may include indicatively the following:
a) your name and surname
b) your email account
c) your location
d) your personal mobility preferences
e) your gender
f) your occupation
g) car/motorcycle ownership and/or use etc.

V. Data Access
Without prejudice to the above mentioned, OPTIMUM allows the access to the users’ personal data, only to authorized personnel required to have access in order to fulfil the object of collection, use and elaboration as notified to the present terms. In this framework, OPTIMUM reserves its right to provide authorized access or/and right of use and elaboration of the users’ personal data to third parties, individuals or legal entities, assigned with the performance of their elaboration.
VI. Data Sharing with Third Parties
OPTIMUM may disclose your personal data to third persons, if deemed necessary in order a) to perform the requested service, b) to comply with the law or a governmental or judicial request or other legitimate procedure, c) to protect the interests and rights of security or property of OPTIMUM or third parties collaborating with OPTIMUM, d) to put into effect any service of the OPTIMUM application which requires such a disclosure, e) to provide information or special offers (e.g. discounts in public transportation means) for which you have already given your consent and f) to ensure the proper operation of the OPTIMUM platform. We may disclose information about you or your use of our Services to service providers or other partners that work on our behalf to support our business (e.g. information processing and storage, recommendations provision, application performance measurement etc.). We may also generally disclose aggregate or anonymous information, after having taken reasonable steps to ensure that the data does not contain your personally identifying information. The OPTIMUM consortium partners will not involve or share personal data to any entities unnecessary or external to the OPTIMUM project, and shall make every effort to limit the extent of disclosure of your personal data, and will not disclose personal data in order to have financial benefits.

VII. Data Retention and Deletion
We may retain information regarding you and your use of the Services, including personally identifying information, for as long as needed to provide you with the Services and the uses described in this Privacy Policy. This often means that we will keep information for the duration of your account. If you request the deletion of your information and your OPTIMUM account, we assume the responsibility to take appropriate measures for the destruction of your personal data, or for the withdrawal of the possibility to identify these personal data.

VIII. Limitation of OPTIMUM Liability
The further use and/or disclosure of your personal data from third parties do not constitute a responsibility of OPTIMUM. Specifically, the protection of the users’ personal data from third parties is provided for in the respective terms and OPTIMUM bears no relevant responsibility.

IX. Right of Information
Each user has the right to request at any time to be informed with regard to his/her personal data, as maintained by OPTIMUM, their recipients, the object of their maintenance and processing, by contacting the consortium through the mobile application via the “Feedback” tab.

X. Information Security
We try to protect the OPTIMUM platform and our users from unauthorized access, alteration and/or disclosure of information we hold. In particular, we review our information collection, storage and processing practices to guard against unauthorized access to our systems and we restrict access to personal information to OPTIMUM Researchers who need to know that information in order to process it, and who are subject to strict confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.
XI. Changes to our privacy policy
We reserve the right to alter our privacy policy at any time. We will notify you of any alterations with reasonable notice through the service, such as by posting it on our website, by email, or otherwise. If you do not agree to the altered privacy policy, you may stop using our Services.

Last updated and effective as of March 1, 2017.